A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
CM Weekly April 11, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…
CM Weekly April 10, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…
CM Weekly April 4, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
CM Weekly April 3, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
CM Weekly March 28, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…
CM Weekly March 27, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…
CM Weekly March 21, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…