Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2017 NASCAR Drives Relationships for B2B Sponsors Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact:…
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Traditional marketing strategies aren't dead—like the Time Lords of Gallifrey, they're in a constant state of regeneration.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 2, 2017 Johnston & Murphy Engages Best Customers With Direct Mail A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers. More… SPONSORED BY: Masters of Brand Activation A full-day…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 28, 2017 Social Fans Rewarded with Bags of Weed Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More… SPONSORED BY: Masters of Brand Activation A full-day…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2017 Looking for B2B Customers? See a Doctor Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area…
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.