Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 25, 2017 Maltesers Foosball Helps Mars Engage Teens Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK. The marketing team is targeting teens and they're not so easy to wrangle. More……
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 21, 2017 Why Didn’t Adidas Learn from Past Gaffes? There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. More… SPONSORED BY: Masters of Brand Activation A…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2017 The Secrets to B2B Email Success? Urgency and Clarity If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best…
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 18, 2017 How Web Design Can Influence Conversion Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale. Here's how. More… SPONSORED BY:…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2017 4 Ways to Turn Mobile Marketing into a Customer Service U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile…
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .
Need to catch up on what's doin''? Here's our reader's top picks for March.