If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda swiftly, and at a scale that matters. Speed is of the essence.

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.

Gen Z may be moving in on Millennials as the go-to-market of choice, but marketers may want to take a second look at silver surfers.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.

An Ikea ad in China was pulled after it was called sexist by some viewers.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.