Search Results for: influencers

Google+ might not be as big as Facebook, but it’s still a significant tool for B2B marketers to be paying attention to. According to comScore, Google+ boasted about 28.7 million unique visitors via desktop computers in October in the U.S., which places it well behind Facebook’s 149 million visitors during that same month. Meanwhile, in […]

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and […]

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

One billion people use social media throughout the world. Of those, 80 percent only share one category of content — usually something about which they are passionate. When people shop, a little over half use social media to research what they buy, where the best price is, or the highest quality. In short, social media has changed the way we operate. But have we, as marketers, kept up with the change in the way consumer behavior is changing? Unfortunately, in most cases, we have not.

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

Huggies, owned by Kimberly-Clark, ran a promotion in the spring offered via email, its Facebook page and its website. It gave consumers $1.50 off any package of diapers. Those interested in redeeming the offer had three choices: 1) print out the coupon and use it, 2) refer three friends or 3) click a button to […]

Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.