Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

For marketers, using data to determine which marketing communications contributed to generating a purchase helps guide media decisions. But capturing and incorporating these influences is difficult for marketers of all stripes—those focusing on consumers as well as industrial targets. And within the business-to-business arena, there are additional complexities. It is easy—and therefore tempting—to attribute a…

When confronted by myriad choices, kids are impulsive and can sometimes be more attracted by a competitors’ brand if the packaging is more compelling. That’s why the brand has to be fully leveraged in package design to remind the child about the attributes and perceived higher value of the brand that drove them into the…

There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.

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Remember when you were a toddler, and you thought you could make your mom's friends laugh by doing something you really didn't know was inappropriate, disgusting or offensive? And then your mom slapped you across the behind (or face, if your mom was old ...

According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

We've reached the halfway point of the shameless plugs. This week mark's the three-and-a-half week countdown towards the March 1st and 2nd event. Haven't booked your ticket yet? That's ok. The percentage...

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

While purchase and demographics data are quantifiable, customer feedback is less readily crunched. But a white paper from IBM suggests analyzing what your customers are saying could open up the benefits of data mining to a wider range of departments.