Search Results for: influencers

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

Huggies, owned by Kimberly-Clark, ran a promotion in the spring offered via email, its Facebook page and its website. It gave consumers $1.50 off any package of diapers. Those interested in redeeming the offer had three choices: 1) print out the coupon and use it, 2) refer three friends or 3) click a button to […]

Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.

Successful online companies are built to continually experiment, and A/B testing is one of the most popular types of tinkering. But this post makes the case against A/B testing, offering three reasons: 1) individual visitors are not all the same: though version A might work best for most of a company’s customers, there will always […]

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

According to estimates from eMarketer, real-time bidding (RTB) digital display ad spending will account for 13 percent of total digital display ad spending this year, or $1.9 billion, up 149 percent from the spend last year. RTB is expected to account for 19 percent of total display ad spend next year, and will account for […]

The holiday season is wonderful for retailers. This year, online retailers should get to know the five common holiday shopping personalities so they can create campaigns that will influence all five personalities. They are: 1) Uber Planner, 2) Down to the Wire Procrastinator, 3) Cyber Monday Surfer, 4) Black Friday Fanatic and 5) Green Monday […]

Ambassador, a social marketing platform giving companies tools to reward customers for referrals, has generated an infographic detailing how businesses are capitalizing on Facebook. The social network offers a place where businesses can know their audience and tailor their messages accordingly. The infographic follows a user named “Ed” and his journey to becoming a brand […]