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If it's time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.

Modeling business-to-business data can be tricky business. There are considerations consumer marketers don't have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization. Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating…

Akron Children's Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How reliable is data from social media for predicting buying behavior?

A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year's...

Every time we head to San Francisco, we can't help but think about the start-up scene. Where as Los Angeles is dominated by the entertainment industry and New York by finance, outside of the ever-present homeless population, the Bay Area oozes...