With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and sales enablement isn’t only about sales. Regarding the last one, Noyes writes, “We looked at organizations that equipped their sales reps with tools to share marketing content. Giving sales that ability resulted in big increases in marketing’s reach. The lesson: Your sales team can really help extend your marketing.” Read on for more important lessons B2B marketers should be taking away from 2012. (MarketingProfs)
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