Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

Like all direct marketing creative, good email creative isn’t just about being clever. It must generate results. In this special report, learn: What types of subject lines—long or short, funny or offer-oriented—are generating the best open rates Why email copy should be relevant and to the point How the rise of mobile is influencing email…

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer June 04, 2013   11 Ways to Turn One Piece of Long-form Content into Dozens More Oreo, Ritz Ride “One Direction’s” Summer Tour Vitriol Online for Cheerios Ad With Interracial Family Breyers Toppings…

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Consider this the golden age of data in marketing.

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside…

Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first…

Here are five things to consider when trying to engage more folks for your cause.