Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what…

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to…

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more.

The social network for professionals that is LinkedIn continues to thrive. On Thursday the company announced that in the fourth quarter of 2012, it raked in $303.6 million in revenue and $11.5 million in net income, notching adjusted earnings per share (EPS) of 35 cents. The revenue reflected an 81 percent surge from the same…

Data is the lifeblood of search marketers, which means when the data is misleading, bad decisions are afoot. Justin Fried, director of search engine marketing at CMI Media, offers a look at nine of the most misleading PPC metrics, including: Impression share: This metric, while sometimes valuable, doesn’t take optimization efforts into account. Time on…

What you need to know to improve open and clickthrough rates in 2013