View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT April 12, 2013 How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy Returns Fraud Hurting Online Retailers: Study For PPC Ads, No.…
A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.
On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads…
To be relevant, brands need to add dimensions of time and context to their customer interactions.
Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.
There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?