Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2015 Ocean State Job Lot Tests Online Video Offers Fans of  Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive…

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2015 Special Report: B2B Email Trends, Tech & Tips A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B…

The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 28, 2015 What the New FTC Endorsement Guides Mean for Marketers The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More…   SPONSORED BY:…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 31, 2015 75 Social Media Marketing Benefits: Infographic This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More…   SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2015 Five Ways to Improve Brand Loyalty Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE Contact:  Chris…

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 24, 2015 Sharknado 3’s Storm of Marketing Tie-Ins Got your Sharknado preparedness kit on hand? Marketers were ready for the onslaught, especially Comcast, the parent company of Syfy, which broadcast the third installment of the cheesefest…

There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.