Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2015 How Companies Are Marketing with Virtual Reality Virtual reality is expected to grow into a $60 billion business over the next 10 years. Here’s some interesting ways companies like Marriott, The North Face and…

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 14, 2015 10 Tips to Get College Students on Your Team This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.…

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at this month's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Martha Stewart Living Magazine – Now Available from Meredith and…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 11, 2015 7 Things Marketers Should Know About the New FTC Social Media Guidelines For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you…

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 7, 2015 7 Places to Post Video for Marketing Results Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 03, 2015 Don’t Just Be a Talking Head in B2B Video Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and…