Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S. The target audience is U.S.-based retailers.
Under the terms of the agreement, Baesman will provide clients with program design, execution, communications, fulfillment, reporting and analytical services in connection with loyalty marketing programs operated on the Reward Paths platform.
Reward Paths will provide the software and technical support services, plus any platform customization needs and web services, from their global technology center in Auckland, New Zealand.
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