Borders Group, Inc. has a new vice president of customer loyalty.

Dan Angus joined the firm Jan. 4, bringing with him more than 15 years of retail experience, with specific expertise in direct marketing, customer relationship management and brand development, Borders said.

In his new role, he will be responsible for leading the loyalty marketing programs and initiatives. He will direct the development of customer relationship marketing strategies and is also charged with growing the Borders Rewards loyalty program from its current roster of more than 35 million members.

Angus will report to Borders Group senior vice president of marketing Bill Dandy, another relative newcomer to the firm: He joined Borders in November.

Prior to joining Borders, Angus, 38, worked for Guitar Center as vice president of customer relationship marketing. Prior to that he worked for two years at Chico’s FAS, Inc. as senior director of marketing responsible for all direct marketing and loyalty initiatives for Chico’s, Soma Intimates and White House/Black Market.

He has also held marketing positions at Express, Dick’s Sporting Goods and American Eagle Outfitters.

“Dan’s reputation in the industry is second to none for delivering highly engaging and impactful customer loyalty programs,” Dandy said in a release. “We look forward to Dan quickly taking the Borders Rewards program to best-of-class status.”

Borders Group, Inc. has appointed Dan Angus VP of customer loyalty. His appointment is effective Jan. 4. Angus will report to Borders Group senior VP of m arketing Bill Dandy, who joined the company in November.

Angus is charged with spearheading the company’s loyalty marketing programs and initiatives, including developing its customer relationship marketing strategies as well as enhancing and growing the Borders Rewards loyalty program, which currently has more than 35 million members.

Prior to joining Borders, Angus most recently served as VP of customer relationship marketing for Guitar Center. Before that, he was senior director of marketing for Chico’s FAS, Inc., where he was responsible for all direct marketing and loyalty initiatives for Chico’s, Soma Intimates and White House/Black Market.

Before joining Chico’s, Angus served as director of customer marketing for Express. At Express, he re-launched the Express Credit Card and developed the supporting loyalty program. Prior to joining Express, Angus was with Dick’s Sporting Goods, where he served as director of ad planning.

Before that, he served as director of customer relationship management for American Eagle Outfitters, Inc. from 1997 through 2004, where he designed the All Access Pass loyalty program. In addition, he was also responsible for direct marketing, credit card marketing and advanced analytics while at American Eagle Outfitters. Angus also held inventory and merchandising planning posts with Warnaco Group, Inc. and Victoria’s Secret.