Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Learn how three major brands—Delta Faucets, Plum Organics and Coca-Cola— injected one unusual pathway along the multichannel roads they rely on to connect with consumers in an unexpected way

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 The Top 10 Reasons You Need to Be at B2B LeadsCon What are you doing Aug. 24-46? If you want to be on top of the lead gen trends, you need to be at B2B…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 Millenials Are the Mobile-First Generation A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318. Q&A: Toni White of Synchrony Financial…

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2015 Rave About Your Fave Marketing Tech What marketing technology can you absolutely not live without? Chief Marketer wants to know. Take our 2 minute marketing tech survey and be entered to win a $200…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Auto Draft More… SPONSORED BY: B2B LeadsCon 2015 – The only conference to exclusively cover…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 17, 2015 Six Tips to Find and Utilize YouTube Influencers YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully. More…  …

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Why You Should Be at B2B LeadsCon In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Join us at B2B LeadsCon in New York…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 16, 2015 Brand Development Research: 5 Pitfalls to Avoid Online tools make it easier than ever to conduct research. But just because something is easy doesn't mean you're doing it right. Here’s five tips to help you create better research for your brand. More… SPONSORED BY:…