Search Results for: influencers
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Digital & Technology
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
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B-to-B Events
B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the […]
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Corporate Social Responsibility
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
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B-to-C Events
Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament
College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González […]
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Conversations
Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising
A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.
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Tech & AI
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]
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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
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Branding/Marketing
PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally
This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.
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B-to-B Events
How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots
After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the specifics around the levies were revealed on April 2 during a briefing at the White House. In addition to previous tariffs imposed last month on Mexican, Canadian and Chinese goods, the Trump Administration announced a baseline 10-percent tariff on all […]
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Tech & AI
5 key takeaways from Shoptalk 2025
The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point. The show, which took place March 25-27, attracted […]