How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 15, 2018 Moët Celebrates Life’s Memorable Moments Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event. More…   SPONSORED BY: Marketing To Women In The #MeToo…

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.

BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 14, 2018 BNY Mellon Takes Their Shot With Hamilton BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of…

Is voice technology the next star of marketing? Forbes checks in with a few experts.

Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.