Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly
Lists featured this week include In These Times and QCI Direct.
Here's five ways direct mail can be an effective part of your multichannel strategy in 2015.
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. View Web Version December 17,…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 16, 2014 2015 Social Trends to Watch Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. More… SPONSORED BY: CASL Mythbusters: How to Legally Send Emails to Canada December 17, 2014 @…
Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014 Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED…