Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 24, 2014   Top 4 Content Marketing Trends For 2015 Learn what content marketing trends B2B marketers need to be on top of in 2015, including personalization, leveraging live events and reusability across multiple platforms. More… SPONSORED BY: The…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 21, 2014   What's Hot in Social Marketing Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead? More… SPONSORED BY: B2B Big Data Turn big…

Companies are no longer controlling the conversations around their brand. Instead customers are being influenced by external factors and deciding unilaterally when to interact with a company. In order to remain relevant, companies must embrace a customer-centric approach to engagement.

The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Chief Direct Marketer View Web Version October 29, 2014   Engaging Financial Customers Through Digital Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card…