Search Results for: influencers

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.