The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.
Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!
