Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
Content marketing videos play an important role as an internal communications tool for Nike.
Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the "No More" domestic violence ad campaign.
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
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