MARTECH | NEED-TO-KNOW-NEWS

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.

By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

Here are six key roles you'll want to fill to create a winning content marketing team.

Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Not all marketing-related technologies are equally important, nor are they always necessary.