Getting the marketing team to think more deeply about a client’s—or your own—business, price points, product improvement and what percentage of the marketing budget can be quantified, can be a challenging task. Everyone has a lot on their minds, dozens of tasks stacking up, deadlines and meetings.
This author lays out 21 provocative questions to ask the marketing team to provoke frank discussions, much-needed improvements and generate ideas by prompting thinking in ways they haven’t before.
Tuck the questions into your desk drawer and throw a few out when discussions or brain storming sessions start to stagnate.
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