Channel | MarTech

The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.

The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.

Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.

Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.