KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.
Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?
Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
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