Chief Marketer started a new editorial series in 2020 that profiles outstanding marketers whose leadership and campaigns are moving the needle for their brands: Marketers on Fire. From the massive experiential feats conceived by HBO’s Program Marketing VP Steven Cardwell to the values-based approach owned by General Mills’ Chief Brand Officer Brad Hiranaga to the viral TikTok success led by e.l.f. Cosmetics’ CMO Kory Marchisotto, these marketers are killing it for their brands. Click on the executives’ names below to read about their successes and the marketing strategies behind them.
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