Marketers on Fire in 2020

Posted on by Chief Marketer Staff

Chief Marketer started a new editorial series in 2020 that profiles outstanding marketers whose leadership and campaigns are moving the needle for their brands: Marketers on Fire. From the massive experiential feats conceived by HBO’s Program Marketing VP Steven Cardwell to the values-based approach owned by General Mills’ Chief Brand Officer Brad Hiranaga to the viral TikTok success led by e.l.f. Cosmetics’ CMO Kory Marchisotto, these marketers are killing it for their brands. Click on the executives’ names below to read about their successes and the marketing strategies behind them.

STEVEN CARDWELL – HBO

Ahead of “Game of Thrones'” final season, HBO created an experiential activation and blood drive where attendees were asked to #BleedForTheThrone.

JOHN BURKE – BACARDI

Global CMO of Bacardi John Burke and Global Advocacy Director Jacob Briars at “Back to the Bar.”

BRAD HIRANAGA – GENERAL MILLS

Pillsbury offers recipes for families while children remain home from school during the crisis.

KORY MARCHISOTTO – E.L.F. COSMETICS

KELLY GILLEASE – NERDWALLET

ALICIA TILLMAN – SAP

AMONDO REDMOND

 

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