McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
Topic | B2B Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.
How to Secure CXO Meetings Before Your Event
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
3 Tips for Authentically Interacting With B2B Buyers
Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.
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