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Direct Marketing | Print

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Healthy Dividends

Healthy Dividends

Posted on April 1, 2008 by Chief Marketer Staff

Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare’s custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals.

Launched a little over a year ago, Healthy Mind Healthy Body offers readers advice on making better lifestyle decisions, which eventually could result in fewer costs being imposed on the healthcare system.

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