Godiva Offers Loyalty Members a Monthly Taste of the Good Stuff
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Membership in the Godiva Chocolate Rewards Club is free. Registrants over 18 can sign up by providing a valid e-mail address. Godiva will use the e-mail opt-in to send notice of special offers and new product announcements.
Alternatively they can sign up at any U.S. Godiva Boutique by volunteering their e-mail address. The new members will then receive a membership card and can go to the Godiva Web site and enter their account number to activate their membership.
In exchange for that personal e-mail information, Godiva Chocolate Rewards Club members will be able to claim a free piece of Godiva chocolate every month from their nearest U.S. Godiva Boutique. The company operates 450 of these standalone boutiques around the globe. Members won’t be able to claim their rewards from the 10,000 specialty retailers who also partner with Godiva.
In addition, a single transaction of $10 or more at a Godiva Boutique in the U.S. will entitle the club member to claim a free gift reward from a participating Godiva boutique the following month. Members will be limited to one free gift a month, and will have to show their Godiva Rewards Club card or some other personal data to claim it.
Finally, members who buy chocolate or other goods from Godiva’s online store will be able to take advantage of free shipping within the contiguous U.S. To qualify at the time of their online orders, members will need to be signed into their Rewards Club account to let Godiva’s Web site look up their membership and eligibility.
To promote the launch of the loyalty program, Godiva is offering visitors who sign up for the Chocolate Rewards club a chance to win a complimentary chocolate party at their nearest Godiva boutique. The winner, chosen randomly from among those who register for the rewards club by June 12, will get to invite up to 25 friends along for an evening party of hors d’oeuvres and choco-centric refreshments at their nearest Godiva boutique. Attendees will also get to shop the store at a large discount during the party.
Founded in 1926 by Belgian chocolatier Joseph Draps, Godiva is now owned by Turkish holding company Yildiz Holding A.S.
