Digital + Social
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Demand Gen
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.
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Email
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.
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Email
Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
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Email
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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Email
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Acquisition
What Business Can Learn from Politicians
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.
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Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
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Data & Analytics
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.