Digital
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Acquisition
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us. -
Profiles & Campaigns
Q&A: Michael Brenner on Empathy and Marketing
Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.
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Acquisition
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences. -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Engagement
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines. -
Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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MarTech
Why a Self-Service Martech Model Might Be For You
Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization. -
Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Demand Gen
8 Ways to Promote Your Customer Referral Plan
Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan.