Digital
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Engagement
Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
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MarTech
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
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Data Driven ROI
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
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Technology
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
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Demand Gen
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
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Social
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
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Data & Analytics
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Video Marketing
Brands on Fire: FreshDirect
We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.