How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
Social media influencers are frequently tapped by fashion and beauty brands to promote their products. But finance companies can experiment with influencer marketing, too. Take Kasasa, a fintech company that partners with local banks and credit unions. It capitalized on the “shop local” trend with a video campaign urging consumers to switch to or open new accounts at community-based banks. AdExchanger looks at how one brand is applying the “going local” concept to finance institutions—and the challenges that entails.