How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend

Posted on by Chief Marketer Staff
YouTube creator Trevor Kennedy proudly holding his locally-sourced eggs.

Social media influencers are frequently tapped by fashion and beauty brands to promote their products. But finance companies can experiment with influencer marketing, too. Take Kasasa, a fintech company that partners with local banks and credit unions. It capitalized on the “shop local” trend with a video campaign urging consumers to switch to or open new accounts at community-based banks. AdExchanger looks at how one brand is applying the “going local” concept to finance institutions—and the challenges that entails.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to to view the 2022 winners!