Social
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Facts & Figures
YouTube Maintains Biggest Share of Video Ad Spending
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
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Engagement
Why Relationships, UGC and Context are Key to Influencer Marketing
Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.
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MarTech
Three Trends in Digital Marketing for 2016
Here’s the trends in social, tech and digital marketing you need to watch in 2016.
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Acquisition
Top 4 Marketing Tactics to Drive Millennial Sales
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.
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Acquisition
Chick-fil-A Steps on the Social Media Gas Pedal
Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
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Data & Analytics
CMOs Share Top 20 Big Ideas for 2016
CMO.com has provided a roundup of the 20 top big ideas for this New Year.
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
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Agencies
Clients Don’t Trust Agencies When it Comes to Social
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
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Engage & Convert
Heineken “Cities” Campaign Lights Up SF Bay Bridge
Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.