Wrong Map Gets Coke in Trouble in Russia

Posted on by Patty Odell

The mega brand Coca-Cola, whose ubiquitous marketing can be seen across the globe, appears to have a bit of trouble keeping a watchful eye on it all.

coca-colaA seemingly routine online advertising post that appeared at the end of last month on VKontakte, Coke’s Russian version of the social network Facebook, included a map showing Crimea to be part of Russia. Russian President Vladimir Putin annexed Crimea from the Ukraine in March 2014 outraging many. The New York Times reported that the post drew protests and condemnation from Ukrainians.

VKontakte is the largest European social network with more than 280 million accounts. No word on which agency posted the map.

Related article:

Coca-Cola on the Power of Crowdsourcing

More Marketing Missteps

3 Reasons Experiential Brand Homes Deliver Strong ROI


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!