Social
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Digital
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.
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Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
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Data & Analytics
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
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Social
INFOGRAPHIC: 58% of Marketers Are Interested in the Metaverse
January’s Pulse survey provided data points on Metaverse marketing. Here’s an infographic with the survey’s top five date points.
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Demand Gen
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.
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Engagement
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
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Social
Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing
The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.
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Social
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
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Social
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on–and prepare for–an increase in social media traffic during the holidays.
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Demand Gen
Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.