Social
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Social
The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.
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Social
How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.
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Social
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Social
Q&A: Word of Mouth Marketing Association
This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
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Social
Tips For Sharing Research-Based Content
Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Social
Tips for Killer Social Media Campaigns
Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.
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Social
Using Social Proof to Boost Conversions
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
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Social
Integrating SEO and Social Marketing
Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.
