Social
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Social
Social Media Helps TradeStation Prospect for Investors
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
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Social
Bloggers Help Change Perception of Crocs Footwear
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
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Social
Amex Links Spending to Farmville Rewards
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
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Social
Some PR Campaigns Go to the Dogs… or the Bugs
Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?
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Social
Tips to Get More Fans to Share Your Facebook Content
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
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Social
The Marketing Potential of Facebook’s Timeline
Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.
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Data & Analytics
Early Return (Visitors) in the Online Race
Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.
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Data & Analytics
Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
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Social
KFC Shares its Social Media Strategy: Q&A
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.