Social
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Profiles & Campaigns
In a Troubled Time, Boeing Looks at Brand
Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical. -
Social
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk. -
Acquisition
Move Over Celebs, Consumers Prefer Micro-Influencers
Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey. -
Profiles & Campaigns
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni. -
Mobile
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy. -
Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them -
Profiles & Campaigns
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
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Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process. -
Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Data & Analytics
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.