Data Driven ROI
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Profiles & Campaigns
B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement. -
Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing. -
Facts & Figures
Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019
A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year. -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat? -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Digital
Is Gating B2B Content Still Important in 2019?
Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy. -
Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy. -
Profiles & Campaigns
CMO Q&A: Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019. -
MarTech
2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.