Loyalty Marketing
-
Loyalty Marketing
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.
-
Facts & Figures
Healthy is the New Green: The Rise of Healthy Brands
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
-
Data Driven ROI
Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.
-
Acquisition
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
-
Data Driven ROI
My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
-
Acquisition
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
-
Acquisition
One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
-
Loyalty Marketing
3 Tips for Keeping Consumers Loyal and Engaged in 2015
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly
-
Agencies
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.
-
Loyalty Marketing
How Jessica Alba Launched the Honest Company
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.