Pay it forward … love your neighbor … thank a service member. It’s all the latest trend to encourage people to make the world a nicer, kinder place to live. McDonald’s jumped in during the Super bowl with a spot unveiling its “Lovin” campaign during the Super Bowl last Sunday.
The campaign runs through February and gives employees full reign to spread the love by asking customers to give some love to a family member or another act of love as forms of payment. Yes, we’ve heard a lot about Super Bowl ads from the pundits, bloggers, commentators, but now we hear from Deborah Wahl, McDonald’s CMO, herself about the goal of the campaign.
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