Facts & Figures
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Facts & Figures
Beware of Fake Statistics in Marketing Hype
In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?
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Facts & Figures
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
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Digital
Delivering Great Digital Customer Experiences
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
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Demand Gen
Marketers’ Most Wanted: Manufacturers
In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.
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Data & Analytics
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Data Driven ROI
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.
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Email
Marketers Aren’t Confident Their Email is Relevant: Report
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
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Facts & Figures
Ways Data and Martech Can Help Communications Leaders
Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.
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Data Driven ROI
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
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Acquisition
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.