Facts & Figures
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Demand Gen
Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
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Data & Analytics
Civantos Receives Marketing EDGE Innovator Honor
Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.
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Demand Gen
B2B Event Spending On Rise: Survey
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
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Data & Analytics
Modern Marketing Health Check: Is Your Organization Enabled for Experience Management?
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
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Data & Analytics
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
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Digital
Could Marketing Clichés Just Please RIP?
Traditional marketing strategies aren’t dead—like the Time Lords of Gallifrey, they’re in a constant state of regeneration.
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Data Driven ROI
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
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Data & Analytics
Be Informed to Connect with B2B Buyers: Forrester
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
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Email
Why Your Email Closing is as Important as Your Open Rate
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
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Facts & Figures
What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.