Facts & Figures
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Facts & Figures
The Psychology of Sales and Marketing Alignment
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here’s how.
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Facts & Figures
Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
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Data & Analytics
How CMOs Can Comply With California’s New Data Privacy Law
Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?
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Engagement
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents
to a new survey say it’s a good thing. -
Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Data & Analytics
Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
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Facts & Figures
SEO Crucial for B2B Content Marketing Success: Survey
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
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Social
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
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Acquisition
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.