Events
-
Direct Marketing | Print
Black Friday 2012 Sales Trend Round-Up
Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.
-
Data Driven ROI
In Two Months, Walgreens Gets 28 Million Loyalty Members
Walgreens debuts its first loyalty program, Balance Rewards.
-
Engagement
Arm & Hammer Reinforces Brand Value with Mobile Coupons
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
-
Engagement
The Look-at-Me Season
A lot of exhibitors bend over backwards to get the attention of attendees
-
Acquisition
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.
-
Digital
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
-
Email
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
-
Engagement
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
-
Engagement
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
-
Acquisition
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.