Events
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Engagement
Live Events Make Customer Connections
Here are three reasons live events are the perfect strategy for your marketing plan.
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Acquisition
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
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Direct Marketing | Print
Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Engagement
Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.
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Engagement
Why Brands Should Pay Attention to College Football
Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.
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Engagement
The ROI of Live Event Marketing
Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.
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Engagement
Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
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Data & Analytics
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Acquisition
Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.