Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
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iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Eight Ways to Enhance Your Direct Mail Campaign
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
Chief Marketer Unveils the 2022 CM200
Apple’s App Tracking Transparency Update and Email Marketing
Creating Consistent Brand Experiences in Inconsistent Times
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
Brand Voice Examples for Creative Marketers
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
Three Ways to Drive More ROI From Your Mobile Experience
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
Global Versus Local Marketing and PR for Luxury Brands
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.