Events
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Acquisition
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
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Acquisition
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
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Acquisition
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Events
5 Ways Milestones Help Build Successful Marketing Events
Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.
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Acquisition
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Events
Building Brand Advocacy Through Marketing Technology Solutions
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
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Data & Analytics
Data’s Role in Event Marketing: 4 Tips
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
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Engagement
For Lego, Content Builds Retail Sales and Engagement
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
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Engagement
Making the Most of Networking at Conferences
We all know that attending a conference can be a great place for learning and networking. Here’s 7 hot tips to make your time more productive.
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Digital
Cleese and Offerman See the Funny Side of Content Marketing
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.