The Unilever Foundry program, launched last summer, is a strategic initiative to pair Unilever brands with startups to test innovation for the future of marketing. The idea is for the mega-billion company—carrying a heavy load—to be able to market like a startup to keep things fresh and young.
This article, from Digiday, explores the foundry’s journey since its inception including chats with Unilever marketers and details about the company’s “Shark Tank” style of reviewing potential partners.
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