Engage & Convert
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Acquisition
Frictionless Marketing: Retail’s Next Frontier
Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.
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Acquisition
P&G Co-Hosts #SheIsEqual Summit
The #SheIsEqual Summit convened what P&G termed “the brightest
minds in policy, the private sector and entertainment.” -
Digital
SEO for Content Marketers: Key Tips
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
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MarTech
Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
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Acquisition
Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign. -
Acquisition
MINI and Others Join to Bring Artistic Mobile Library Units to Chicago
The mobile libraries offer local children access to books by
creating a space where books can be donated and shared for free. -
Acquisition
Bacardi Halloween Recipe Video is Truly a Fright
Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights. -
Acquisition
How Mila Kunis Put Jim Beam Back in the Game
It wasn’t that long ago that that Jim Beam struggled with declining sales.
That all changed with the “Move History” motto and “movement marketing.” -
Acquisition
American Express on How and Why AR Works for the Brand
Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey. -
Acquisition
How to Make Micro-Moment Magic
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.